Open a store without a plugin pile
Classic, Boutique, and Minimal are three looks on one store. You change colors, type, and sections. You do not install a new system to change the room.
Most store builders ask you to pick a theme, then a payments plugin, then a shipping plugin, then a plugin to make the other plugins talk. The store becomes a pile you have to update.
Shopmummy ships the store, the checkout, and the dashboard together. The look is a setting, not a product you buy on the side. Classic uses a carousel hero and rounded frames. Boutique uses a full-bleed hero and tall frames. Minimal uses a plain hero and sharp frames.
You set colors, type, radius, and the order of the homepage sections. The shop, the product page, the cart, and the account use that same chrome. A customer does not meet a different store at checkout.
Open the store, add the first products, and connect the bank account when you are ready to be paid out. Verification is required before live payments and payouts. That is the gate, not a plugin.
When the catalog outgrows Free, Pro lowers the fee to 1.5% and opens custom domains, CSV import, wholesale, and the connected WhatsApp, Instagram, and Messenger inbox. You upgrade the plan. You do not rebuild the shop.
